ALEXANDRIA, Va., Aug. 12 -- United States Patent no. 12,387,423, issued on Aug. 12, was assigned to LiveCGI Inc..

"Creating and distributing interactive addressable virtual content" was invented by Marc Rowley (Lake Oswego, Ore.).

According to the abstract* released by the U.S. Patent & Trademark Office: "Systems and methods create and distribute addressable virtual content with interactivity. The virtual content may depict a live event and may be customized for each individual user based on dynamic characteristics (e.g., habits, preferences, etc.) of the user that are captured during user interaction with the virtual content. The virtual content is generated with low latency between the actual event and the live content that allows the u...