US Patent Issued to L'Oreal on Sept. 16 for "System for generating product recommendations using biometric data" (New Jersey Inventors)

ALEXANDRIA, Va., Sept. 17 -- United States Patent no. 12,417,478, issued on Sept. 16, was assigned to L'Oreal (Paris).

"System for generating product recommendations using biometric data" was invented by Jennifer Lee (Clark, N.J.), Fred Orsita (Clark, N.J.) and Shelby Stewart (Clark, N.J.).

According to the abstract* released by the U.S. Patent & Trademark Office: "Systems and methods for facilitating product preferences and/or product recommendations are disclosed. Biometric data of the subject are taken into account by the systems and methods in order to determine product preferences and/or product recommendations. Other factors of the subject, although optional, may be also taken into account while determining product preferences and/o...