US Patent Issued to Klaviyo on Aug. 12 for "Determining winning arms of A/B electronic communication testing" (Massachusetts Inventor)

ALEXANDRIA, Va., Aug. 12 -- United States Patent no. 12,387,236, issued on Aug. 12, was assigned to Klaviyo Inc (Boston).

"Determining winning arms of A/B electronic communication testing" was invented by Ian Delbridge (Boston).

According to the abstract* released by the U.S. Patent & Trademark Office: "Apparatuses, methods, and systems for determining winning arms of electronic testing. One method includes obtaining historical data related to the testing, creating a histogram based on the historical data, the histogram including bins and weights, creating a distribution by computing concentration parameters of the distribution from the weights of the histogram, executing the testing, receiving new data collected based on the execution of...