US Patent Issued to Jelli on July 22 for "Exposing demand side platforms mechanism for broadcast radio" (California Inventors)

ALEXANDRIA, Va., July 23 -- United States Patent no. 12,367,512, issued on July 22, was assigned to Jelli LLC (San Mateo, Calif.).

"Exposing demand side platforms mechanism for broadcast radio" was invented by Jateen P. Parekh (San Mateo, Calif.) and Em Huynh (San Jose, Calif.).

According to the abstract* released by the U.S. Patent & Trademark Office: "An indication to make a terrestrial broadcast ad spot associated with a terrestrial broadcast available for bid via a digital demand side platform is received. A bid request is sent to the digital demand side platform based at least in part on the indication. An indication of a winning bid for the terrestrial broadcast ad spot is received. A creative ad content associated with the winning ...