ALEXANDRIA, Va., April 2 -- United States Patent no. 12,265,975, issued on April 1, was assigned to JBF Interlude 2009 LTD (Tel Aviv, Israel).

"System and method for data mining within interactive multimedia" was invented by Jonathan Bloch (Tel Aviv, Israel), Barak Feldman (Tenafly, N.J.), Tal Zubalsky (Brooklyn, N.Y.) and Kfir Y. Rotbard (Ramat HaSharon, Israel).

According to the abstract* released by the U.S. Patent & Trademark Office: "During the presentation of an interactive video, a user may interact with the interactive video by, e.g., making selections, choosing options, etc. related to one or more aspects of the interactive video. Such events and details regarding the events may be recorded, stored, and analyzed in the context of...