US Patent Issued to INVIDI Technologies on Nov. 18 for "Targeting content based on location" (American, Canadian Inventors)

ALEXANDRIA, Va., Nov. 18 -- United States Patent no. 12,477,165, issued on Nov. 18, was assigned to INVIDI Technologies Corp. (Princeton, N.J.).

"Targeting content based on location" was invented by Patrick M. Sheehan (Mount Vernon, Maine), Bruce J. Anderson (Chesterfield, N.J.) and Daniel C. Wilson (Edmonton, Canada).

According to the abstract* released by the U.S. Patent & Trademark Office: "Assets of broadcast network content are targeted to network users of interest based on location information regarding user equipment devices. Asset providers can specify location targeting criteria via a graphical user interface displaying mapping information. This location targeting criteria can then be compared to location information regarding us...