US Patent Issued to INVIDI Technologies on Dec. 16 for "Mediahub for controlling and monitoring the distribution of targeted assets" (New Jersey Inventors)

ALEXANDRIA, Va., Dec. 16 -- United States Patent no. 12,501,093, issued on Dec. 16, was assigned to INVIDI Technologies Corp. (Princeton, N.J.).

"Mediahub for controlling and monitoring the distribution of targeted assets" was invented by Howard Lloyd Fiderer (Princeton, N.J.) and Daniel C. Wilson (Princeton, N.J.).

According to the abstract* released by the U.S. Patent & Trademark Office: "The present invention relates generally to the provision of targeted advertisements in media. Systems and methods are described which facilitate addressable and non-addressable distribution of assets across a plurality of distribution networks and platforms. In this regard, an advertiser may be able to place a single order for advertising through a med...