US Patent Issued to INVIDI Technologies on Aug. 5 for "National insertion of targeted advertisment" (American, Canadian Inventors)

ALEXANDRIA, Va., Aug. 6 -- United States Patent no. 12,382,145, issued on Aug. 5, was assigned to INVIDI Technologies Corp. (Princeton, N.J.).

"National insertion of targeted advertisment" was invented by Patrick Sheehan (Mount Vernon, Maine), Michael Cristofalo (Doylestown, Pa.), Bruce J. Anderson (Chesterfield, N.J.) and Daniel C. Wilson (Edmonton, Canada).

According to the abstract* released by the U.S. Patent & Trademark Office: "Systems and methods are disclosed that allow for providing targeted asset/advertisements for broadcast-wide programming feeds. The systems and methods allow network platforms to select among asset options provided with a content stream and/or replace assets in the content stream. In one arrangement, after sel...