US Patent Issued to INTERNATIONAL BUSINESS MACHINES on May 13 for "Digital and physical experience correlation for product recommendation" (American, Indian Inventors)

ALEXANDRIA, Va., June 12 -- United States Patent no. 12,299,723, issued on May 13, was assigned to INTERNATIONAL BUSINESS MACHINES Corp. (Armonk, N.Y.).

"Digital and physical experience correlation for product recommendation" was invented by Kavitha Hassan Yogaraj (Bangalore, India), Aaron K. Baughman (Cary, N.C.), Shikhar Kwatra (San Jose, Calif.) and Tiberiu Suto (Franklin, N.Y.).

According to the abstract* released by the U.S. Patent & Trademark Office: "Using a digital twin model of a user, a digital twin model of a geographical location, a digital twin model of an event venue located at the geographical location, and a plurality of digital twin models of clothing items, a product recommendation customized to the user and a planned ev...