ALEXANDRIA, Va., Nov. 6 -- United States Patent no. 12,462,093, issued on Nov. 4, was assigned to Intercom Inc. (San Francisco).
"Managing links for tracking user interactions with banner messages" was invented by Peter McKenna (Dublin) and Paul Magrath (Dublin).
According to the abstract* released by the U.S. Patent & Trademark Office: "A system and method of managing links for tracking user interactions with banner messages. The method includes scanning a banner message to identify a link associated with an internet address. The method includes extracting the link from the banner message. The method includes generating a tracking link based on the extracted link. The method includes generating, by a processing device, an updated banner ...