US Patent Issued to Intent IQ on Oct. 28 for "Recording online activity based on viewing or interacting with television advertisements" (American, Israeli Inventors)

ALEXANDRIA, Va., Oct. 28 -- United States Patent no. 12,457,388, issued on Oct. 28, was assigned to Intent IQ LLC (Long Island City, N.Y.).

"Recording online activity based on viewing or interacting with television advertisements" was invented by Roy Shkedi (Forest Hills, N.Y.) and Ronen Shlomo (Devora, Israel).

According to the abstract* released by the U.S. Patent & Trademark Office: "In a computer-implemented method, a selected online advertisement is automatically directed to, or online activity is automatically tracked and recorded from, an online user interface device which corresponds, at the time the advertisement is directed or the activity is tracked, to a first online access identifier. The advertisement is directed or the acti...