US Patent Issued to Integral Ad Science on Jan. 28 for "Methods, systems, and media for estimating the causal effect of different content exposure levels" (New York, New Jersey Inventors)

ALEXANDRIA, Va., Jan. 29 -- United States Patent no. 12,211,064, issued on Jan. 28, was assigned to Integral Ad Science Inc. (New York).

"Methods, systems, and media for estimating the causal effect of different content exposure levels" was invented by Ana Calabrese (New York), Kiril Tsemekhman (Long Island City, N.Y.) and Samphel Norden (New Providence, N.J.).

According to the abstract* released by the U.S. Patent & Trademark Office: "Methods, systems, and media for estimating the causal effect of different content exposure levels are provided."

The patent was filed on July 6, 2023, under Application No. 18/218,890.

*For further information, including images, charts and tables, please visit: http://patft.uspto.gov/netacgi/nph-Parser?Se...