US Patent Issued to Integral Ad Science on Aug. 12 for "Methods, systems, and media for setting and using an advertisement frequency cap based on causal conversions" (New York, Washington Inventors)

ALEXANDRIA, Va., Aug. 12 -- United States Patent no. 12,387,240, issued on Aug. 12, was assigned to Integral Ad Science Inc. (New York).

"Methods, systems, and media for setting and using an advertisement frequency cap based on causal conversions" was invented by Kiril Tsemekhman (Long Island City, N.Y.) and Vadim Tsemekhman (Seattle).

According to the abstract* released by the U.S. Patent & Trademark Office: "In accordance with some embodiments of the disclosed subject matter, methods, systems, and media for setting and using an advertisement frequency cap based on causal conversions or impact of advertisements are provided."

The patent was filed on Dec. 21, 2023, under Application No. 18/392,003.

*For further information, including im...