ALEXANDRIA, Va., March 19 -- United States Patent no. 12,256,119, issued on March 18, was assigned to Infrared5 Inc. (Jamaica Plain, Mass.).
"Server-side digital content insertion in audiovisual streams broadcasted through an interactive live streaming network" was invented by Chris Allen (Jamaica Plain, Mass.) and Davide Lucchi (Boston).
According to the abstract* released by the U.S. Patent & Trademark Office: "Server-side insertion of digital content can be performed on a live streaming network. In one aspect, a server-side system and method for real-time digital content insertion can retrieve and insert custom digital content for each viewer or set of viewers based on criteria like viewer's location and or personal data. In one aspect...