ALEXANDRIA, Va., Nov. 11 -- United States Patent no. 12,470,760, issued on Nov. 11, was assigned to Imagine Communications Corp. (Plano, Texas).
"Systems and methods for multicast ad serving" was invented by Graham Andrew Heap (Godalming, Great Britain), Emma Quinn (Guildford, Great Britain), Robert David Malcolm (Elgin, Great Britain) and Thomas Huxter-Freer (Kingston upon Thames, Great Britain).
According to the abstract* released by the U.S. Patent & Trademark Office: "Systems and methods for serving advertisement in a video stream are disclosed. An example method includes: obtaining one or more advertisement (ad) orders; generating, by a traffic engine, a first temporal schedule indicating a start time and an end time for a video stre...