ALEXANDRIA, Va., Feb. 26 -- United States Patent no. 12,238,372, issued on Feb. 25, was assigned to Hyphametrics Inc. (Albany, N.Y.).
"Cross-media measurement device and method" was invented by Gerardo Lopez Zamudio (Mexico City) and Joanna Drews (Derwood, Md.).
According to the abstract* released by the U.S. Patent & Trademark Office: "A method of identifying media content presented on a display device includes determining a selected input source providing a video signal to the display device, and then selecting a first set of content identification rules when it is determined that the selected input source is a first input source, and selecting a second set of content identification rules when it is determined that the selected input so...