US Patent Issued to HYPE AR on May 13 for "System and method for identifying tailored advertisements based on detected features in a mixed reality environment" (New Jersey Inventor)

ALEXANDRIA, Va., June 12 -- United States Patent no. 12,299,717, issued on May 13, was assigned to HYPE AR Inc. (San Jose, Calif.).

"System and method for identifying tailored advertisements based on detected features in a mixed reality environment" was invented by Spandana Govindgari (East Windsor Township, N.J.).

According to the abstract* released by the U.S. Patent & Trademark Office: "Embodiments of the present invention provide a system for generating and displaying tailored advertisements in a mixed reality environment. The system is configured for continuously identifying one or more objects in a mixed reality environment, identifying the one or more objects match advertising targets, generating a tailored advertisement, transmitt...