ALEXANDRIA, Va., Aug. 12 -- United States Patent no. 12,389,054, issued on Aug. 12, was assigned to HULU LLC (Santa Monica, Calif.).

"Representation parameter adjustment using separate models" was invented by Qingying Chen (Beijing), Hanqi Wang (Beijing), Dingming Wu (Beijing), Chunyang Wei (Beijing) and Xiaohui Xie (Beijing).

According to the abstract* released by the U.S. Patent & Trademark Office: "In some embodiments, a method receives a line item factor for a line item at a first model. The method receives a competition factor at a second model. The first model generates a first value for a representation parameter based on the line item factor. The representation parameter is used to generate a representation for estimating selectio...