ALEXANDRIA, Va., Aug. 20 -- United States Patent no. 12,395,711, issued on Aug. 19, was assigned to GumGum Inc. (Santa Monica, Calif.).
"Dynamic code integration within network-delivered media" was invented by Ken Weiner (Los Angeles) and Jagadish Kamath (Karnataka, India).
According to the abstract* released by the U.S. Patent & Trademark Office: "Systems and methods are described for dynamically generating a graphical code that is placed within an advertisement, which may in in turn be placed dynamically over video or image content delivered to a client device. A portion of a stored advertisement unit may be created to have a color-coded section designated to be later replaced with a graphical code. When a user requests to view image or...