US Patent Issued to Google on Nov. 18 for "Dynamic video ad format based on user bitrate and bandwidth" (California Inventors)

ALEXANDRIA, Va., Nov. 18 -- United States Patent no. 12,477,161, issued on Nov. 18, was assigned to Google LLC (Mountain View, Calif.).

"Dynamic video ad format based on user bitrate and bandwidth" was invented by Justin Lewis (South San Francisco, Calif.) and Michael Patrick Schneider (Venice, Calif.).

According to the abstract* released by the U.S. Patent & Trademark Office: "This disclosure generally relates to systems and methods that facilitate employing bandwidth factors to determine, infer, or predict a client device buffer wait time or a client device buffer ratio associated with a video playback on a client device to select an advertisement format for the video and select an advertisement to accompany the video based upon the for...