US Patent Issued to GOOGLE on March 25 for "Systems and methods for automatically generating remarketing lists" (California Inventors)

ALEXANDRIA, Va., March 26 -- United States Patent no. 12,260,433, issued on March 25, was assigned to GOOGLE LLC (Mountain View, Calif.).

"Systems and methods for automatically generating remarketing lists" was invented by Bharath Pattabiraman (Santa Clara, Calif.) and Ardian Poernomo (San Jose, Calif.).

According to the abstract* released by the U.S. Patent & Trademark Office: "Systems and methods for automatically generating remarketing lists based on client sessions are provided. The system can include a visitor management module to identify client sessions established at a website. The visitor management module can determine node pairs including destination nodes and referrer nodes. The system can include a graph construction module t...