US Patent Issued to Google on July 15 for "Privacy preserving machine learning for content distribution and analysis" (Washington, New Jersey Inventors)

ALEXANDRIA, Va., July 16 -- United States Patent no. 12,361,162, issued on July 15, was assigned to Google LLC (Mountain View, Calif.).

"Privacy preserving machine learning for content distribution and analysis" was invented by Gang Wang (Jersey City, N.J.) and Evgeny Skvortsov (Kirkland, Wash.).

According to the abstract* released by the U.S. Patent & Trademark Office: "This disclosure relates to systems and techniques that can be implemented by content platforms to optimize (a) demographic-based digital component distribution used to categorize each user into a particular demographic so as to appropriately target that user for purposes of maximizing the efficacy of digital components shown to that user, and (b) demographic reporting use...