ALEXANDRIA, Va., July 16 -- United States Patent no. 12,363,368, issued on July 15, was assigned to Google LLC (Mountain View, Calif.).

"Event-based content distribution" was invented by Fong Shen (Los Altos, Calif.), Tao Huang (Cupertino, Calif.), Jian Chen (Mountain View, Calif.), Yingwei Cui (Los Altos, Calif.) and Xiaodan Song (San Jose, Calif.).

According to the abstract* released by the U.S. Patent & Trademark Office: "Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for distributing content are disclosed. In one aspect, a method includes storing, in a data structure, data specifying a future live event. An opportunity to provide the specified content to a user at a user device is id...