ALEXANDRIA, Va., Aug. 12 -- United States Patent no. 12,388,910, issued on Aug. 12, was assigned to GOOGLE LLC (Mountain View, Calif.).
"Providing content based on event related information" was invented by Courtney Hampson (Mountain View, Calif.) and Jason Robert Richard Sanio (Mountain View, Calif.).
According to the abstract* released by the U.S. Patent & Trademark Office: "A method includes identifying an event category, identifying content serving opportunities associated with the event category, and, for each content serving opportunity, determining a calendar event for which content was served, identifying a time period between when the content was served and when the event was scheduled to occur, and determining a keyword cluster ...