US Patent Issued to FreeWheel Media on Nov. 11 for "Targeting television advertisements based on automatic optimization of demographic information" (New York, New Jersey Inventors)

ALEXANDRIA, Va., Nov. 11 -- United States Patent no. 12,470,779, issued on Nov. 11, was assigned to FreeWheel Media Inc (Philadelphia).

"Targeting television advertisements based on automatic optimization of demographic information" was invented by Gerrit Niemeijer (Maplewood, N.J.) and Seth Haberman (New York).

According to the abstract* released by the U.S. Patent & Trademark Office: "Systems and procedures which allow for the placement of advertisements in an optimized manner are presented. Systems may be provided which may be configured to optimize a media plan (either automatically or manually, or a combinations of both) using demographic vectors, and may display the optimization results in a quantifiable manner using terms and numbe...