ALEXANDRIA, Va., June 19 -- United States Patent no. 12,335,545, issued on June 17, was assigned to FreeWheel Media Inc. (Philadelphia).
"Systems, methods and computer-readable media for resource-based allocation of content transmitted in a media network" was invented by Seth Haberman (New York) and Gerrit Niemeijer (Maplewood, N.J.).
According to the abstract* released by the U.S. Patent & Trademark Office: "Systems, methods and computer-readable storage media for allocating content elements addressed for a content opportunity in a transport stream within a household-addressable media network. A content opportunity may include an advertising slot in a programming stream. The content elements may include advertising content configured to ...