US Patent Issued to FreeWheel Media on Jan. 20 for "Dynamic content allocation and optimization" (New York, New Jersey, New Hampshire Inventors)

ALEXANDRIA, Va., Jan. 20 -- United States Patent no. 12,532,051, issued on Jan. 20, was assigned to FreeWheel Media Inc. (Philadelphia).

"Dynamic content allocation and optimization" was invented by Seth Haberman (New York), Robert Bress (New Providence, N.J.) and Claudio Marcus (Andover, N.H.).

According to the abstract* released by the U.S. Patent & Trademark Office: "Systems and methods for the optimized allocation of content within a universe of inventory are described. For example, a method may include receiving content comprising at least one characteristic and at least one goal. A universe of inventory may be accessed that comprises a plurality of targets which may be assigned into a plurality of segments based on at least one demo...