US Patent Issued to Free Wheel Media on May 13 for "Systems and methods for anonymous behavioral-based records identification" (New York, New Hampshire Inventors)

ALEXANDRIA, Va., June 12 -- United States Patent no. 12,299,704, issued on May 13, was assigned to Free Wheel Media Inc. (Philadelphia).

"Systems and methods for anonymous behavioral-based records identification" was invented by Seth Haberman (New York) and Claudio Marcus (Andover, N.H.).

According to the abstract* released by the U.S. Patent & Trademark Office: "Methods, systems, and computer-readable media for identifying users, records, and/or devices using anonymous source data records associated with consumer activity are described. In general, the consumer activity may relate to consumer interactions with devices and/or content or data through devices. The source data records may be structured, such as associating the source data re...