ALEXANDRIA, Va., Nov. 6 -- United States Patent no. 12,461,595, issued on Nov. 4, was assigned to Emotiv 1nc. (San Francisco).

"System and method for embedded cognitive state metric system" was invented by Tan Le (San Francisco) and Geoffrey Ross Mackellar (Sydney).

According to the abstract* released by the U.S. Patent & Trademark Office: "An embodiment of a method for enabling content personalization for a user based on a cognitive state of the user includes providing an interface configured to enable a third party to request cognitive state data of the user as the user interacts with a content-providing source; establishing bioelectrical contact between a biosignal detector and the user; automatically collecting a dataset from the user...