ALEXANDRIA, Va., June 9 -- United States Patent no. 12,287,727, issued on April 29, was assigned to EBAY INC. (San Jose, Calif.).
"A/b testing for mobile applications" was invented by Dawnray Young (Camas, Wash.).
According to the abstract* released by the U.S. Patent & Trademark Office: "A machine may be configured to perform AB testing on mobile applications. For example, the machine receives an identifier of a user from a mobile device that requests a layout description of a user interface, determines the layout description that provides a configuration of one or more elements of the user interface according to an experiment variant associated with an experiment, and causes display of the one or more elements of the user interface on t...