US Patent Issued to DIZPERSION on May 13 for "Method and system for providing network based target advertising and encapsulation" (Illinois Inventors)

ALEXANDRIA, Va., June 12 -- United States Patent no. 12,299,693, issued on May 13, was assigned to DIZPERSION Corp. (Evanston, Ill.).

"Method and system for providing network based target advertising and encapsulation" was invented by Frank C. Nicholas (Wilmette, Ill.), Ian B Carswell (Chicago) and Paul M. Hletko (Chicago).

According to the abstract* released by the U.S. Patent & Trademark Office: "A method of online advertising includes receiving an ad request, determining at least one proxy ad in response to the ad request, and providing the at least one proxy ad, wherein the at least one proxy ad links to a listing page. A method of online advertising includes providing a template ad including a static portion, receiving a request for ...