US Patent Issued to Disney Enterprises, BEIJING YOJAJA SOFTWARE TECHNOLOGY DEVELOPMENT on Sept. 9 for "Optimizing insertion points for content based on audio and video characteristics" (American, Chinese, Swiss Inventors)

ALEXANDRIA, Va., Sept. 10 -- United States Patent no. 12,413,830, issued on Sept. 9, was assigned to Disney Enterprises Inc. (Burbank, Calif.) and BEIJING YOJAJA SOFTWARE TECHNOLOGY DEVELOPMENT Co. LTD. (Beijing).

"Optimizing insertion points for content based on audio and video characteristics" was invented by Yuanyi Xue (Alameda, Calif.), Michael John Bracco (Raleigh, N.C.), Scott Christopher Labrozzi (Cary, N.C.), Christopher Richard Schroers (Uster, Switzerland) and Wenhao Zhang (Beijing).

According to the abstract* released by the U.S. Patent & Trademark Office: "One embodiment of the present invention sets forth a technique for inserting content into a media program. The technique includes determining a plurality of markers correspo...