ALEXANDRIA, Va., June 18 -- United States Patent no. 12,328,473, issued on June 10, was assigned to DISH NETWORK LLC (Englewood, Colo.).
"Token merging for legacy content receiving devices" was invented by John Huynh (Denver).
According to the abstract* released by the U.S. Patent & Trademark Office: "Technologies for content delivery and presentation tracking are disclosed. An example method includes tracking tokens generated during playback of a content stream, associating each of the tracked viewer measurement tokens with metadata that indicates timing, and merging the tracked viewer measurement tokens with baseline format tokens associated with the playback of the content stream, to generate merged token data."
The patent was filed o...