ALEXANDRIA, Va., July 23 -- United States Patent no. 12,368,920, issued on July 22, was assigned to DISH Network LLC (Englewood, Colo.).
"Advertisement caching for targeted delivery" was invented by Chandra Nemalipuri (Englewood, Colo.) and Robert Drew Major (Orem, Utah).
According to the abstract* released by the U.S. Patent & Trademark Office: "Example systems, devices, and methods can initiate playback of content on a client device. The client device determines an advertisement slot is identifiable in the content with a lead time greater than a lead threshold. A first advertisement can be prefetched in response to a playback time of the advertisement slot approaching in the content. The first advertisement is targeted based on the clie...