US Patent Issued to DISH Network on Dec. 9 for "Systems and methods for targeted advertisement insertion into a program content stream" (Colorado Inventors)

ALEXANDRIA, Va., Dec. 9 -- United States Patent no. 12,495,171, issued on Dec. 9, was assigned to DISH Network LLC (Englewood, Colo.).

"Systems and methods for targeted advertisement insertion into a program content stream" was invented by Robert W. Estus (Centennial, Colo.) and Robert F. Percival (Carr, Colo.).

According to the abstract* released by the U.S. Patent & Trademark Office: "A computerized system for targeted ad insertion receives a program content stream and detects images in the content stream. The system recognizes at least one visual object within the images and matches the recognized visual object to an advertisement that correlates with the recognized visual object. The system may then select an advertisement that advert...