US Patent Issued to DISCOVERY COMMUNICATIONS on Oct. 21 for "Systems and methods for predicting television viewership patterns for advanced consumer segments" (Maryland Inventor)

ALEXANDRIA, Va., Oct. 28 -- United States Patent no. 12,452,472, issued on Oct. 21, was assigned to DISCOVERY COMMUNICATIONS LLC (Silver Spring, Md.).

"Systems and methods for predicting television viewership patterns for advanced consumer segments" was invented by Diana Saafi (Silver Spring, Md.).

According to the abstract* released by the U.S. Patent & Trademark Office: "Systems and methods create new viewership estimates to drive linear ad schedule optimizations. The systems use machine learning techniques to predict granular-level television viewership metrics for any consumer segment measurable at a national level. The systems provide capabilities beyond merely estimating and forecasting television viewership for age- and gender-base...