US Patent Issued to DENTSU on July 15 for "Advertising display system, method for displaying advertising in virtual space, and calculating fees for the advertising" (Japanese Inventor)

ALEXANDRIA, Va., July 16 -- United States Patent no. 12,357,915, issued on July 15, was assigned to DENTSU INC. (Tokyo).

"Advertising display system, method for displaying advertising in virtual space, and calculating fees for the advertising" was invented by Mihoko Hotta (Tokyo).

According to the abstract* released by the U.S. Patent & Trademark Office: "An advertising display system includes: an advertising display unit which displays advertising on an avatar operated by a user in a virtual reality space; a contact information acquiring unit which acquires information on contact times of the avatar in the virtual reality space with other avatars operated by other users and the number of the other avatars; and an advertising fee calculat...