ALEXANDRIA, Va., Oct. 21 -- United States Patent no. 12,443,979, issued on Oct. 14, was assigned to Decentrix Inc. (Denver).
"Artificial intelligence analytics platform for cross-media advertising" was invented by Matthew R Ferris (Thornton, Colo.) and Taras Bugir (Golden, Colo.).
According to the abstract* released by the U.S. Patent & Trademark Office: "Media organizations are riding the wave of technology to multiple distribution platforms, sales channels and business models, and into a world of cross-platform advertising. The interrelated functions of ad sales are managed as a single system if an organization is to maximize advertising revenue. How does an organization manage, value, and optimize ad sales inventory in an ecosystem tha...