US Patent Issued to CSC Holdings on Sept. 16 for "Identifying user profiles for campaign modification" (New York, New Jersey, Kentucky Inventors)

ALEXANDRIA, Va., Sept. 17 -- United States Patent no. 12,417,469, issued on Sept. 16, was assigned to CSC Holdings LLC (Bethpage, N.Y.).

"Identifying user profiles for campaign modification" was invented by Aishwarya Koul (Jersey City, N.J.), Peter Ronga (Haverstraw, N.Y.), Kevin O'Reilly (Lexington, Ky.), Rachel Owens (Brooklyn, N.Y.) and Lara Jalwan (Brooklyn, N.Y.).

According to the abstract* released by the U.S. Patent & Trademark Office: "A first user profile that indicates a first user type may be identified based on a request to generate a content campaign for a first communication medium that targets the first user type. A second user profile for a content provider of a second communication medium may be identified based on the ge...