US Patent Issued to Coupang on Feb. 17 for "Systems and methods for tracked electronic communications apportionment" (California Inventors)

ALEXANDRIA, Va., Feb. 17 -- United States Patent no. 12,555,138, issued on Feb. 17, was assigned to Coupang Corp. (Seoul, South Korea).

"Systems and methods for tracked electronic communications apportionment" was invented by Xumeng Lam (Danville, Calif.) and Scott Thomas Sheinbaum (San Jose, Calif.).

According to the abstract* released by the U.S. Patent & Trademark Office: "A computer system for channel incrementality, including tracking, using first data associated with at least one user device, at least one characteristic of a user, and tracking, using second data associated with the at least one user device, at least one first interaction with at least two tracked communications. The system further generates weight data for at least ...