ALEXANDRIA, Va., Dec. 23 -- United States Patent no. 12,505,469, issued on Dec. 23, was assigned to Conviva Inc. (Foster City, Calif.).
"Advertising engine" was invented by Ion Stoica (Piedmont, Calif.) and Hui Zhang (Pittsburgh).
According to the abstract* released by the U.S. Patent & Trademark Office: "Delivering an advertisement is disclosed. Local user information is collected. Examples of local user information include language settings, web browser history, and actions taken by a user with respect to various applications. An advertisement is selected from a plurality of advertisements based at least in part on the local user information. The selected advertisement is caused to be displayed."
The patent was filed on April 21, 2021,...