ALEXANDRIA, Va., Oct. 28 -- United States Patent no. 12,455,985, issued on Oct. 28, was assigned to Comscore Inc. (Reston, Va.).
"Generating behavioral profiles" was invented by Jonathon C. Peruski (Vienna, Va.), Bonnie E. Harvey (Arlington, Va.), Xuyao Jiang (Rockville, Md.) and Frank E. Pecjak (Kirkland, Wash.).
According to the abstract* released by the U.S. Patent & Trademark Office: "Online consumption data may be secured by receiving data associated with first online interactions actually performed during a predetermined time period, generating, via a machine learning model for each of a plurality of different personas, data associated with second online interactions that simulate Internet traffic, selecting a plurality of the recei...