US Patent Issued to COMMERCE SIGNALS on Dec. 16 for "Key pair platform and system to manage federated trust networks in distributed advertising" (North Carolina, Washington Inventors)

ALEXANDRIA, Va., Dec. 16 -- United States Patent no. 12,500,759, issued on Dec. 16, was assigned to COMMERCE SIGNALS INC. (Jersey City, N.J.).

"Key pair platform and system to manage federated trust networks in distributed advertising" was invented by Marc Luce (Denver, N.C.), Rodney C. Cook (Edmonds, Wash.) and Thomas Noyes (Davidson, N.C.).

According to the abstract* released by the U.S. Patent & Trademark Office: "Systems and methods are provided for object identifier translation using a key pairs platform in a virtualized or cloud-based computing system. A key pair refers to a pair of identifiers held by an entity. Each key pair includes at least one anonymized object identifier. Advantageously, the key pair system protects privacy an...