ALEXANDRIA, Va., Sept. 23 -- United States Patent no. 12,425,456, issued on Sept. 23, was assigned to Comcast Cable Communications LLC (Philadelphia).
"Custom content insertion" was invented by Gregory Allen Broome (Broomfield, Colo.), Jason Burgess (Highlands Ranch, Colo.) and Richard Fliam (Greenwood Village, Colo.).
According to the abstract* released by the U.S. Patent & Trademark Office: "Provided are methods and systems for inserting custom content. An example method can comprise receiving, at a first computing device, an insertion instruction over a first non-packet-switching protocol information stream. The method can also comprise querying, by the first computing device, a second computing device in response to receiving the inse...