US Patent Issued to Comcast Cable Communications on Oct. 7 for "Systems and methods for content item insertion" (New Jersey Inventor)

ALEXANDRIA, Va., Oct. 8 -- United States Patent no. 12,439,122, issued on Oct. 7, was assigned to Comcast Cable Communications LLC (Philadelphia).

"Systems and methods for content item insertion" was invented by Srinath V. Ramaswamy (East Windsor, N.J.).

According to the abstract* released by the U.S. Patent & Trademark Office: "Systems, apparatuses, and methods are described for users to cause replacement of one or more advertisements or other content items. Based on a request to replace a content item, output of the content item may be interrupted. An alternate content item may be output during a time period when a portion of the interrupted content item was scheduled to be output."

The patent was filed on Jan. 19, 2022, under Applicat...