ALEXANDRIA, Va., Oct. 28 -- United States Patent no. 12,457,050, issued on Oct. 28, was assigned to Comcast Cable Communications LLC (Philadelphia).
"Advertisement tracking" was invented by Edward D. Monnerat (Parker, Colo.) and Mehul S. Patel (Denver).
According to the abstract* released by the U.S. Patent & Trademark Office: "Methods, systems, and computer-readable media for determining the efficacy of an advertisement are described herein. A computing device may receive an advertisement from an advertisement server. The computing device may determine advertisement information associated with the presentation of the advertisement. The computing device may initiate a response to the advertisement information. The advertisement informatio...