ALEXANDRIA, Va., March 5 -- United States Patent no. 12,242,703, issued on March 4, was assigned to Comcast Cable Communications LLC (Philadelphia).
"Active impression tracking" was invented by Nathan Anderson (Philadelphia) and David P. Hodgman (Berwyn, Pa.).
According to the abstract* released by the U.S. Patent & Trademark Office: "Aspects of the disclosure relate to tracking user engagement with an interface. In one aspect, interaction of a user with a user interface can be detected and, in response to such interaction, it can be determined if the user interface was updated. In a scenario in which it is determined that the user interface was updated, an impression metric indicative of engagement of the user with the user interface can...