ALEXANDRIA, Va., June 25 -- United States Patent no. 12,342,053, issued on June 24, was assigned to Comcast Cable Communications LLC (Philadelphia).
"Hybrid content scheduler" was invented by Wenchao Mo (Long Island City, N.Y.), Xiewen Liu (New York), Yushi Xu (Scarsdale, N.Y.), Lei Lu (Long Island City, N.Y.), Gengsheng Liu (Beijing), Dawei Sun (Beijing) and Ran Li (Beijing).
According to the abstract* released by the U.S. Patent & Trademark Office: "Systems, apparatuses, and methods are described for allocating content items for addressable content campaigns that target users with certain user characteristics and non-addressable content campaigns that request a certain quantity of deliveries in content delivery schedules. The insertions...