US Patent Issued to Comcast Cable Communications on June 24 for "Addressable content item insertion" (Colorado, Georgia Inventors)

ALEXANDRIA, Va., June 25 -- United States Patent no. 12,342,008, issued on June 24, was assigned to Comcast Cable Communications LLC (Philadelphia).

"Addressable content item insertion" was invented by Gregg Brown (Atlanta), Stuart Kurkowski (Denver) and Neill Kipp (Centennial, Colo.).

According to the abstract* released by the U.S. Patent & Trademark Office: "Systems, apparatuses, and methods are described for identifying addressable advertisement slots in media/video streams and utilizing the addressable advertisement slots. The identifying and/or the utilizing may be based on metadata associated with the media/video streams and/or viewers/audiences associated with different distributors/operators. The metadata, which may be collected f...