ALEXANDRIA, Va., July 23 -- United States Patent no. 12,368,905, issued on July 22, was assigned to Comcast Cable Communications LLC (Philadelphia).
"Secondary content delivery" was invented by Michael Lipczynski (Holland, Pa.).
According to the abstract* released by the U.S. Patent & Trademark Office: "Described herein are systems, methods, and apparatuses for secondary content delivery via a network. A data stream carrying, for example, a primary content may also carry a network address of a schedule that indicates one or more times at which secondary content should be presented in coordination with the primary content. A user device may receive this data stream, and use it to obtain the secondary content and to present it with the prim...